GSW Worldwide and National Bone Health Alliance partner to create Cast Mountain to help “break” stereotypes
GSW Worldwide, an inVentiv health company and one of the largest healthcare advertising agencies in the world, has announced a partnership with the National Bone Health Alliance (NBHA) to develop 2Million2Many, a national campaign aimed to raise awareness about the connection between osteoporosis and broken bones and to advance the NBHA’s 20/20 vision to reduce the rate of osteoporosis-related breaks 20 percent by the year 2020.
Osteoporosis is an invisible, passive and grossly undertreated condition that robs people of independence and even life. The 2Million2Many campaign was created to disrupt the complacency of both consumers and healthcare professionals toward osteoporosis and specifically to activate women and men as young as 50 to get follow up testing when they break a bone.