WASHINGTON, DC (April 1, 2011) — The National Bone Health Alliance (NBHA), a public-private partnership working to improve the overall health and quality of life of all Americans by enhancing their bone health, announced today the launch of a public campaign to raise awareness for the risk factors for osteoporosis and other bone diseases.
Osteoporosis and other bone diseases can result in fractures, weakness and reduce your quality of life. Osteoporosis results in 1.5 million fractures (broken bones) in the U.S. every year. The single most proactive thing you can do to prevent osteoporosis and other bone diseases is to understand your risk factors. Speaking with your healthcare professional will help you better understand your own risk for the disease as well as your options to improve or maintain your bone health.
The public awareness campaign will launch with a public service announcement (PSA) running in the May 2011 issues of Better Homes and Gardens, Family Circle and Ladies Home Journal. The PSA, created in partnership with NBHA founding member Health Monitor Network, can also be viewed at the Alliance’s newly updated Web site, www.nbha.org, which also includes resources on understanding various bone diseases, special offers and links to NBHA member web sites.
The public service announcement, entitled “Wishing for Strong Bones Isn’t Enough. Build Them.”, is a first step in a campaign designed to encourage everyone to take action to build stronger bones: