NBHA’s national awareness campaign, 2Million2Many, highlights the two million bone breaks that occur in the U.S. every year due to osteoporosis. Created in 2012, the campaign was designed to raise public awareness for the connection between bone breaks and osteoporosis and issue a clear and simple call to action for consumers and healthcare professionals alike: if it's 50+fracture, request a test. The campaign centers around Cast Mountain, a 12-foot tall by 12-foot wide mountain of casts built to represent the 5,500 bone breaks that occur in the U.S. every day due to osteoporosis. By raising awareness for the need to request a bone density test for anyone over age 50 who breaks a bone, the campaign supports NBHA's 20/20 vision to reduce fractures 20 percent by the year 2020.
As part of NBHA’s “20/20” vision to reduce bone breaks 20% by the year 2020, NBHA is pursuing implementation of a Fracture Liaison Service (FLS) model of care in a number of health care settings, including Medicare, managed care, large hospitals systems and private payers.
To achieve wider clinical use of bone turnover markers, NBHA is executing a project that is being built on the recommendations of the International Osteoporosis Foundation (IOF)/International Federation of Clinical Chemistry and Laboratory Medicine (IFCC) Bone Marker Standards Working Group position paper published in 2010 in Osteoporosis International regarding the use and utility of bone turnover markers in clinical practice.